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The success of your Internet business depends greatly on your ability to attract as many visitors to your site, this depends on the content and design of your site and on your promotional activities.

Designing Your Site To Attract Visitors

Your Web site promotion campaign begins with the design of your site. Why? Because the design of your HTML pages affects how your site will score on the search results pages of the search engines.

Appearing at the top of search results pages translates into more hits and more traffic. Plus, certain parts of your HTML pages control the way your title and description appear on the search results pages, and you want these items to be appealing so that searchers will click on your link. Designing your web site is beyond the scope of this introduction guide.

Submit Your Web Site To Search Engines And Directories

How can your potential visitors hear about you? They might search for you in a search engine or a directory or they can stumble upon your link in a "what's new" "what's hot" type site. In order to be listed you need to submit your site's URLs.

Submit manually to the major search engines and directories, This means visiting each one individually. If you have properly prepared your website for promotion, then use the following links and Submit Away!

As for the rest of the hundreds of search engines, directories, "what's new",
"what's hot", etc., You may use a submission service , or you can use a submission program.

Press Releases To Magazines And Online Publications

Magazines and online publications are always on the lookout for new and interesting stories. Mention of your site in such publications can bring you scores of visitors. The way to be included here is to send announcements and press releases upon launching your new web site and whenever you have something new that people might want to hear about.

Reciprocal Links With Other Sites

Trading reciprocal links means that you approach other sites asking them to place a link to you in their site in exchange for a link in your site. Naturally you would want to approach busy sites that attract visitors with similar interests to your own. One good way to find such sites would be to go to a search engine and type in one of your keywords. The sites that appear at the top of the search results page would be good prospects.

Bear in mind that your site must contain interesting and useful information in order for others to agree to trade links with you.