The decision to buy or sell a
business requires careful consideration of the many factors involved. If
you are a seller, these factors include preparing your business for sale
and finding buyers. If you are a buyer, they include pricing and financing
your purchase.
This report presents an outline to buying and selling factors as well as
the necessary procedures for structuring transactions, negotiations and
settlements.
1. Making The Decision To Buy Or To Sell A Business
The Decision to Sell
Business owners choose to sell for a variety of reasons:
Retirement.
Partnership dispute.
Diminished interest in the business due to boredom or frustration.
Illness or death of one of the principals.
Sales and earnings have plateaued because the company lacks the
working capital or management resources to grow.
Losing money.
Selling a business is different than selling any other asset one owns,
because a business is more than an income earning asset. It is a lifestyle
as well. Therefore, the decision to part with it can be emotional.
Personal ambitions should be weighed against economic consequences to
achieve a properly balanced decision to sell or not to sell.
It is said that timing is everything, and certainly that old axiom is
true as applied to the decision to sell a business. Intelligent business
owners carefully plan out the decision to sell. They recognize that a
business should be sold only after proper preparation and not because of
sudden personal frustration or a short-term downturn in business.
The Decision to Buy
It is imperative that a potential business buyer carefully think
through his motives for considering the purchase of a business and his
criteria in selecting one. A buyer should consider his experience - both
vocational and avocational - what he is good at and what he enjoys. If a
buyer is interested in a business that has a product or service that is
outside his area of expertise, then he should make certain that key
employees will stay on after the change in ownership or that similar
expertise can be hired.
It is equally important that a buyer identify the desired location(s)
and the amount of money willing to be invested. If the money to be used is
not in liquid form, the buyer should assess what the realistic
possibilities are of obtaining the funds from outside sources. One should
also decide on the size of the business in terms of sales, profits, and
the number of employees.
It is important to determine if the desired business is to be one that
is profitable and stable or one that is losing money and in need of new
management. The more profitable and stable a business, the more it is
likely to cost.
2. Preparing The Business For Sale
Nearly every privately-held business is operated in a manner that
minimizes the seller's tax liability. Unfortunately, the same operating
techniques and accounting practices that minimize tax liability also
minimize the value of a business. As a result, there is often a conflict
between running a business the way an owner wants and preparing the
business for sale. Although it is possible to reconstruct financial
statements to reflect the actual operating performance of the business,
this process may also put the owner in a position of having to pay back
income taxes and penalties. Therefore, plans to sell a business should be
made years in advance of the actual sale. This will permit the time
required to make necessary changes in accounting practices that
demonstrate a 3 to 5 year track record of maximum profits.
Audited statements are the best type of financial statements because
they are most easily verified by the buyer. However, it is not uncommon
for a business's financial statements to be reviewed or compiled. Good
financial statements don't eliminate the need for making the business
esthetically pleasing. The business should be clean, the inventory
current, and the equipment in good working order.
Next, a valuation report should be prepared. The valuation report
eliminates guesswork and the painful trial and error method of pricing
that so many owners rely on. Finally, a business presentation package
should be prepared. All facets of the business should be addressed in this
document.
They include:
A history of the business.
A description of how the business operates.
A description of the facilities.
A discussion of suppliers.
A review of marketing practices.
A description of the competition.
A review of personnel including an organizational chart, description
of job responsibilities, rates of pay, and willingness of key
employees to stay on after the sale.
Identification of the owners.
Explanation of insurance coverage's.
Discussion of any pending legal matters or contingent liabilities.
A compendium of 3 to 5 years' financial statements.
3. Finding Buyers And Sellers
The first step is to find a business to buy or find a buyer for the
business.
Print Advertising
Business opportunity classified ads are a viable way to advertise a
business for sale. Many ads are placed by intermediaries (business brokers
or merger and acquisition specialists), but some are placed directly by
business owners. The larger local newspapers are the best source of such
ads for smaller, privately-held businesses. Sundays are generally the most
popular days for these ads.
Business opportunity ads, whether for small or large businesses,
usually describe the business in several short phrases, keeping its
identity anonymous, and list a phone number to call or post office box for
reply. The ad should be worded to demonstrate the business's best
qualities, (both financial and non-financial) and many include a
qualifying statement describing the kind of cash investment or experience
required. A telephone number in the ad will draw more responses than a
post office box number, but may not permit the anonymity of a post office
box.
Trade Sources
Trade sources can be a viable source of information on businesses for
sale. Key people within an industry or in companies on the periphery of
the industry, such as suppliers, often know when businesses come up for
sale and may be aware of potential buyers. Every industry has a trade
association and trade association publications can do a good job of
communicating the sale of a business in their industry. If a seller thinks
a buyer is likely to come from the same industry, the trade association's
publications department should be contacted to see if classified
advertising is permitted.
Intermediaries
Business opportunity intermediaries generally can be divided into two
groups,1) business brokers and 2) merger and acquisition specialists. The
differences between these two groups are subtle, but in general, business
brokers primarily handle the smaller businesses, and merger and
acquisition specialists handle the larger middle-market companies. Both
groups usually ask for a contract with a 180 day or more exclusive right
to sell the business.
Business brokers charge a fee usually as a percent of the purchase
price. Merger and acquisition specialists also charge fees, although often
the fee is well under 10% since the transactions they work on are much
larger. Often, a good merger and acquisition specialist receives a portion
of the fee in advance, paid as either a flat fee or an hourly fee. In
exchange, the intermediary performs some tangible service such as
preparing a presentation package for prospective buyers and a valuation
report. Although it is sometimes paid by the buyer, it is more common for
the seller to pay the intermediary's fee.
An experienced intermediary can offer assistance in (1) pricing the
business, (2) setting the terms, (3) compiling a comprehensive
presentation package, (4) professionally marketing the business, (5)
screening potential buyers, (6) negotiating and evaluating offers, (7)
making certain that proper legal steps are taken. The result can be a
considerable saving of the business owner's or business buyer's time and
effort.
4. Evaluating The Business
The first step a buyer must take in evaluating a business for sale is
that of reviewing its history and the way it operates. It is important to
learn how the business was started, how its mission may have changed since
its inception and what past events have occurred to shape its current
form. A buyer should understand the business's methods of acquiring and
serving its customers and how the functions of sales, marketing, finance
and operations interrelate. General information about the industry can be
obtained from trade associations.
The business's financial statements, operating documents, and practices
should be reviewed. A summary of the items to be reviewed follows.
Balance Sheet
Accounts Receivable
1. Obtain an accounts receivable aging schedule and determine if there
is concentration among a few accounts.
2. Determine the reasons for all overdue accounts.
3. Find out if any amounts are in dispute.
4. Are any of the accounts pledged as collateral?
5. Is the reserve for bad debt sufficient and how was it established?
6. Review the business's credit policy.
Inventory
1. Make sure the inventory is determined by physical count and divided
by finished goods, work in progress and raw materials.
2.Assess the method of valuation and why it was used. (LIFO, FIFO,
etc.).
3. Determine the age and condition of the inventory.
4. How is damaged or obsolete inventory valued?
5. Is the amount of inventory sufficient to operate efficiently and for
how long?
6. Should an appraisal be obtained?
Marketable Securities
1. Obtain a list of marketable securities.
2. How are the securities valued?
3. Determine the fair market value of the securities.
4. Are any securities restricted or pledged?
5. Should the portfolio be sold or exchanged?
Real Estate
1. Obtain a schedule of real estate owned.
2. Determine the condition and age of the real estate.
3. Establish the fair market value of each of the buildings and land.
4. Should appraisals be obtained?
5. Are repairs or improvements required?
6. Are maintenance costs reasonable?
7. Do any of the principals have a financial interest in the company(s)
that perform(s) the maintenance?
8. Is the real estate required to operate the business efficiently?
9. How is the real estate financed?
10. Are the mortgages assumable?
11.Will additional real estate be required in the near future?
12. Is the real estate adequately insured?
Machinery and Equipment
1. Obtain a schedule of machinery and equipment owned and leased.
2. Determine the condition and age of the machinery and equipment and
the frequency of maintenance.
3. Identify the equipment and machinery that is state-of-the-art.
4. Identify the machinery and equipment that is obsolete.
5. Should an appraisal be obtained?
6.Will immediate repairs be required and at what cost?
Accounts Payable
1.Obtain a schedule of accounts payable and determine if there is
concentration among a few accounts.
2. Determine the age of the amounts due.
3.Identify all amounts in dispute and determine the reason.
4.Review transactions to determine undisclosed and contingent
liabilities.
Accrued Liabilities
1. Obtain a schedule of accrued liabilities.
2. Determine the accounting treatment of:
-unpaid wages at the end of the period
-accrued vacation pay
-accrued sick leave
-payroll taxes due and payable
-accrued income taxes
-other accruals
3. Search for unrecorded accrued liabilities
Notes Payable and Mortgages Payable
1.Obtain a schedule of notes payable and mortgages payable.
2. Identify the reason for indebtedness.
3. Determine terms and payment schedule.
4.Will the acquisition accelerate the note or mortgage or is there a
prepayment penalty?
5.Determine if there are any balloon payments to be made and the
amounts and dates due.
6. Are the notes or mortgages assumable?
Income Statement
The potential earning power of the business should be analyzed by
reviewing profit and loss statements for the past 3 to 5 years. The
business's earning power is a function of more than bottom line profits or
losses. The owner's salary and fringe benefits, non-cash expenses, and
nonrecurring expenses should also be calculated.
Financial Ratios
While analyzing the balance sheet and the income statement, sales and
operating ratios should be calculated in order to point out areas
requiring further study. Key ratios are the current ratio, quick ratio,
accounts receivable turnover, inventory turnover and sales/accounts
receivable. The significance of these ratios, the methods for calculating
them, and industry averages are available through Dun & Bradstreet and
Robert Morris Associates. Look for trends in the ratios over the past 3 to
5 years.
Leases
1. What is the remaining term of the lease?
2. Are there any option periods, and if so, is the option exercised
only by the choice of the tenant?
3. Is there a percent of sales clause?
4. What additional fees (such as a common area maintenance or merchants
association dues) are paid over and above the base rent?
5. Is the tenant or landlord responsible for maintaining the roof and
the heating and air conditioning system?
6. Is there a periodic rent increase called for to adjust the rent for
changes in the consumer price index or for an increase in real estate tax
assessments?
7. Is there a demolition clause?
8. Under what terms and conditions will the landlord permit an
assumption or extension of the existing lease?
Personnel
1. What are the job responsibilities, rates of pay, and benefits of
each employee?
2. What is each employee's tenure?
3. What is the level of each employee's skill in their position and are
they employed under an employment contract?
4. Will key employees stay after the business is purchased?
5. Are any employees part of a union, or is any union organizing effort
likely?
Marketing
1. Are any of the products proprietary?
2. Describe any new upcoming products and projected sales.
3. What is the business's geographic market area?
4. What is the business's percentage of market share?
5. What are the business's competitive advantages?
6. What are the business's annual marketing expenditures?
Patents
A list of trade names, trademarks, logos, copyrights and patents should
be obtained, noting the period of time remaining before each expires.
Taxes
1.Are all tax payments current?
2.What was the date and the outcome of the last tax audit?
Legal issues
1. Are there any suits now or soon to commence?
2. What government registration requirements and regulations must be
met and are they currently being met?
3. Are all local zoning requirements being met?
4. Review the articles of incorporation, minute books, bylaws, and/or
partnership agreements.
5. What are the classes of stock and the restrictions of each, if any?
6. Has any stock been canceled or repurchased?
7. Is the business a franchise? If so, review the franchise agreement.
Competitors
1. Who are the business's competitors?
2. What is their market share?
3. What are each competitor's competitive advantages and disadvantages?
All the factors identified in this section on evaluating a business
have to be carefully scrutinized and weighed. Some factors will have a
positive influence on the decision to buy. Others will have a negative
influence. Seek out professional assistance if help is needed in
interpreting the significance of the information. The important thing is
to obtain all the information needed to make a decision. In most
instances, all of the business records should be made available to the
buyer. In some cases however, certain information may be withheld until a
bona fide offer, contingent upon obtaining that information, has been
made. If important information is unreasonably withheld, the likelihood of
making the transaction work diminishes.
5. Financing The Purchase
A buyer's source of financing depends in part on the size of the
business being purchased. The vast majority of businesses (and
particularly the smaller businesses) are purchased with a significant
portion of the purchase price financed by the owner. The buyer, however,
still must make a down payment and be sure that adequate working capital
sources are available.
If the funds needed for the down payment are not readily available, the
buyer must look for financing from an outside source. To grant such
financing, an institutional lender is almost certain to require personal
collateral for the loan as well as a compendium of financial and operating
data of the business to be acquired. It is rare indeed to be granted a
loan to purchase a smaller, privately-held business when the loan is
secured only by the assets of the business. The most attractive types of
personal collateral from the lender's point of view are real estate,
marketable securities and cash value of life insurance. In addition to
personal collateral, it must also be demonstrated to the lender that the
buyer is of good character, has a clear source of repayment, and has a
good business plan. The most common sources for such loans are financial
institutions such as banks.
The chances of obtaining outside financing improve as the size of the
business being acquired increases. Not only does the willingness of the
lender to participate in the transaction increase, the number of potential
lenders increases as well. Banks, insurance companies, commercial finance
companies and venture capital companies all may be interested in lending
money for an acquisition of some size. Again, the borrower must be of good
character, have a clear source of repayment and have a good business plan.
Lenders for larger transactions may or may not require personal
collateral from the purchaser; however, they will require a personal
guarantee. Collateral for larger loans generally will consist of a first
lien security interest in the tangible assets of the business such as
accounts receivable, inventory, equipment and real estate. The lender will
set loan conditions and restrictions regarding certain activities of the
business. In the case of insurance companies and venture capitalists, the
lender may insist on an equity position in the business and a role in
major management decisions. Commercial finance companies make loans on
much the same basis as banks. While the interest rate such companies
charge is usually higher than that charged by a bank, they are often
willing to take more risk.
It is rare for a privately-held business to be acquired without
leveraging the business's assets in some manner, pledging them as
collateral for a loan made either by the owner of the business or an
outside lender. The owner has a strong incentive to provide financing if
he feels it is necessary to get the price he wants for the business and
has confidence in the buyer. An outside lender must be convinced that the
loan's risk of failure is minimal and represents a profitable transaction.
Institutional lenders are generally conservative and concentrate rate
primarily on repayment. To obtain outside financing it is important to be
well prepared and have the information that a lender needs to make a
decision.
6. Pricing the business
Determining the value of a business is the part of the buy-sell
transaction most fraught with potential for differences of opinion. buyers
and sellers usually do not share the same perspective. Each has a distinct
rationale, and that rationale may be based on logic or emotion.
The buyer may believe that the purchase will create synergy or an
economy of scale because of the way the business will be operated under
new ownership. The buyer may also see the business as an especially good
lifestyle fit. These factors are likely to increase the amount of money a
buyer is willing to pay for a business. The seller may have a greater than
normal desire to sell due to financial difficulties or the death or
illness of the owner or a member of the owner's family.
For the transaction to come to conclusion, both parties must be
satisfied with the price and be able to understand how it was determined.
Factors That Determine Value
The topic of business evaluation is so complex that any explanation
short of an entire book does not do it justice. The process takes into
account many, many variables and requires that a number of assumptions be
made. Shannon Pratt, a noted business valuation expert, names six of the
most important factors:
Recent profit history.
General condition of the company (such as condition of facilities,
completeness and accuracy of books and records, morale and so on).
Market demand for the particular type of business.
Economic conditions (especially cost and availability of capital and
any economic factors that directly affect the business).
Ability to transfer goodwill or other intangible values to a new
owner.
Future profit potential.
The six factors named above determine the fair market value. However,
businesses rarely change hands at fair market value. The reason is that
three other factors often come into play in arriving at an agreed upon
price. Pratt identifies them as follows:
Special circumstances of the particular buyer and seller.
Tradeoff between cash and terms.
Relative tax consequences for the buyer and seller, which depend on
how the transaction is structured.
The definition of fair market value is the price at which property
would change hands between a willing buyer and a willing seller, both
being adequately informed of all material facts and neither being
compelled to buy or to sell. In the market place, buyer and seller are
nearly always acting under different levels of compulsion.
Rule-of-Thumb Formulas
The rule for using rule-of-thumb formulas for pricing a business is
don't use them. The problem with rule-of thumb formulas is that they
address few of the factors that impact a business's value. They rely on a
"one size fits all" approach when, in fact, no two businesses
are identical.
Rule-of-thumb formulas do, however, provide a quick means of
establishing whether a price for a certain business is "in the
ballpark." Formulas exist for many businesses. They are normally
calculated as a percentage of either sales or asset values, or a
combination of both.
Comparables
Using comparable sales as a means of valuing a business has the same
inherent flaw as rule-of-thumb formulas. Rarely if ever are two businesses
truly comparable. However, businesses in the same industry do have some
characteristics in common, and a careful contrasting may allow a
conclusion to be drawn about a range of value.
Balance Sheet Methods of Valuation
This approach calls for the assets of the business to be valued. It is
most often used when the business being valued generates earnings
primarily from its assets rather than the contributions of its employees
or when the cost of starting a business and getting revenues past the
break-even point doesn't greatly exceed the value of the business's
assets.
There are a number of balance sheet methods of valuation including book
value, adjusted book value, and liquidation value. Each has its proper
application. The most useful balance sheet method is the adjusted book
value method. This method calls for the adjustment of each asset's book
value to equal the cost of replacing that asset in its current condition.
The total of the adjusted asset values is then offset against the sum of
the liabilities to arrive at the adjusted book value.
Adjustments are frequently made to the book values of the following
items:
Accounts Receivable - often adjusted down to reflect the lack of
collectability of some receivables.
Inventory - usually adjusted down since it may be difficult to sell off
all of the inventory at cost.
Real Estate - frequently adjusted up since it has often appreciated in
value since it was placed in service.
Furniture, Fixtures, and Equipment - adjusted up if those items in
service (probably more than a few years) have been depreciated below their
market value, or adjusted down if the items have become obsolete.
Income Statement Methods of Valuation
Although a balance sheet formula is sometimes the most accurate means
to value a business, it is more common to use an income statement method.
Income statement methods are most concerned with the profits or cash flow
produced by the business's assets. One of the more frequently used methods
is the discounted future cash flow method. This method calls for the
future cash flows (before taxes and before debt service) of the business
to be calculated using the 4-step formula below.
Step #1
The historical cash flows are a good basis from which to project future
cash flows. Cash flows are computed to include the following:
1. The net profit or loss of the business.
2. The owner's salary (in excess of an equivalent manager's
compensation).
3. Discretionary Benefits paid the owner (such as automobile allowance,
travel expenses, personal insurance and entertainment).
4. Interest (unless the buyer will be assuming the interest payment).
5. Non-Recurring Expenses (such as non-recurring legal fees).
6. Non-Cash Expenses (such as depreciation and amortization).
7. Equipment Replacements or Additions. (This figure should be deducted
from the other numbers since it represents an expense the buyer will incur
in generating future cash flows).
While the future cash flows may be projected out for a number of years,
for many small businesses it is not possible to predict very far into the
future before the projections become meaningless. Even with somewhat
larger and more substantial businesses, it is difficult to project cash
flows for more than 5 years.
Step #2
Once the future cash flows have been projected, they must be discounted
back to their present value. This is done by selecting a reasonable rate
of return or capitalization rate for the buyer's investment. The selected
rate of return varies substantially from one business to the next and is
largely a function of risk. The lower the risk associated with an
investment in a business, the lower the rate of return that is required.
The rate of return required is usually in the 20-50% range and, for most
businesses, it is in the 30-40% range. The present value of the future
cash flows can then be determined by using a financial calculator or a set
of present value tables that are available in most book stores. The
following example demonstrates how the conversion is made with a 40% rate
of return.
Year Projected Discount Present
Cash Flow Factor
* Value
Year 1 $360 .714
$257
Year 2 $383 .510
$195
Year 3 $397 .364
$145
Year 4 $413 .260
$107
Year 5 $438 .186
$ 81
_____
$785 Total**
* -Based on 40% rate of return. The discount factor declines in each
succeeding year.
* * - Present value of the sum of discounted projected cash flows. This
figure is added to the residual value of the business to arrive at the
total value of the business.
Step #3
One more calculation must now be done - the residual value of the
business. The residual value is the present value of the business's
estimated net worth at the end of the period of projected cash flows (in
this example, at the end of five years). This is calculated by adding the
current net worth of the business and future annual additions to the net
worth. The annual additions are defined as the sum of each year's
after-tax earnings, assuming no dividends are paid to stockholders. These
additions are added to the current net worth, and that total is discounted
to its present value to yield the residual value.
Step #4
The residual value is added to the present value sum of the projected
future cash flows previously computed to arrive at a price for the
business. An example follows.
After Tax Income
Year 1 $125
Year 2 $131
Year 3 $138
Year 4 $144
Year 5 $152
______
Total Additions to net worth $690
Current net worth $910
______
Total net worth $1600
Residual Value (1600 x.186) $298* * *
*** - Multiplying the total net worth by the discount factor used in
the final year of projected cash flows yields the residual value. Adding
the residual value of $298 to the present value sum of projected cash
flows of $785 yields a value for the business of $1,083.
Although this formula is widely used, it cannot be applied in this
simplistic form to arrive at a definitive value conclusion. It fails to
address issues such as the buyer's working capital investment, the terms
of the transaction, or the valuing of assets like real estate which may
not be needed to produce the projected cash flows. However, it is useful
in establishing a price range for negotiation purposes.
7. The Role of Advisors
A variety of resources are available for those buyers and sellers
wanting to obtain professional advice. These resources include business
owners in the industry, industry consultants, professional intermediaries,
business valuation experts, accountants and attorneys. Each of these
resources can be of assistance and each has its limitations Business
owners, consultants, and intermediaries are the best source of industry
information and operating suggestions. Business owners may be able to give
free advice, and they are often the best source of information. No one
knows more about an industry than someone who is successfully running a
business in that industry, Business valuation experts can independently
appraise a business's value. Bear in mind, however, that they rely on the
representations of the seller. They render a conditional opinion based on
the assumption that the financial statements are accurate and complete.
They will attempt to independently verify only certain information.
Accountants are best used to perform an audit (if one is needed), help
interpret financial statements, or provide advice in structuring the
transaction to minimize tax consequences for the buyer and seller.
Probably the most often consulted advisor in the purchase or sale of a
business is an attorney. Attorneys are asked to do everything from
assessing the viability of a business and appraising its value to
negotiating the purchase price and preparing the necessary documents.
Attorneys, however, cannot assess the viability of a business undertaking.
That is something only the buyer and seller can do. Attorneys also
generally cannot value a business, but they can occasionally help
negotiate a price between buyer and seller. The involvement of an attorney
(or any individual other than the principals) can, however, strain the
lines of communication between buyer and seller, so they should be allowed
into the negotiation process only after careful consideration.
The primary function of an attorney is to prepare the purchase and sale
documents as negotiated by the parties. It should include reasonable and
balanced protections for both parties. Experience and reputation are
important criteria when selecting an attorney. The attorney chosen should
have experience handling similar transactions. It may make sense to choose
one attorney
to represent both buyer and seller. This avoids the adversarial
relationship that opposing attorneys often adopt and improves the odds of
successfully completing the transaction. It also eliminates some of the
emotion in the negotiation process, improves the lines of communication
between the parties, expedites completion of the deal and is less
expensive.
8. Structuring The transaction
Tax and other consequences of the structure of a transaction have an
important effect on the overall value of the transaction to the
principals. Each type of structure carries with it different tax
consequences for the buyer and seller. The type of corporation owned by
the seller, the size and date of the transaction, and the type of
consideration paid may all have a bearing on the tax consequences. Since
tax law is constantly changing, it is important to seek legal and tax
advice in determining the best way to structure the purchase or sale.
Asset Versus Stock transactions
The purchase and sale of a business can be structured in either of two
basic formats: (1) the purchase of the stock of the seller's corporation,
or (2) the purchase of the assets of the seller's business.
Asset transactions - In an asset transaction, the assets to be
acquired are specified in the contract. Practices vary from industry to
industry but, in general, all the assets of the business except cash and
accounts receivable and none of the liabilities of the business convey to
the buyer. The seller uses the proceeds from the sale to liquidate all
short term and long term liabilities. This means that the buyer purchases
all of the business's equipment, furniture, fixtures, inventory,
trademarks, tradenames, goodwill and other intangible assets.
An asset transaction generally favors the buyer. The buyer acquires a
new cost basis in the assets which may allow a larger depreciation
deduction to be taken. The seller must pay taxes on the difference between
his basis in the assets and the price paid by the buyer for the business.
The buyer may also prefer an asset transaction for liability reasons.
By purchasing assets, the buyer may avoid the possibility of becoming
liable for any of the seller's corporation's undisclosed or unknown
liabilities. The most common liabilities of this type are income taxes,
payroll withholding taxes and legal actions.
Stock transactions - Stock transactions generally call for all of
the assets and liabilities of the seller's corporation and the stock of
the corporation to be transferred to the buyer. In some cases, the buyer
and seller may choose to exclude certain assets or liabilities from being
conveyed. The seller must pay taxes on the difference between the seller's
basis in the stock and the price paid by the buyer for the stock.
Sometimes stock deals are more expedient for both parties. Stock
transactions provide for continuity in relationships with suppliers. They
also preclude the necessity of obtaining a lease assignment when the lease
is held only in the name of the corporation and when there is no provision
in the lease calling for an assignment in the event of a change in the
controlling interest of the corporation. The risk of inheriting
undisclosed debts of the seller in a stock transaction can be minimized by
providing for the right of offset to future payments due the seller.
Installment Sales
It is rare for a privately-held business to change hands for an
all-cash price. Almost all transactions are structured as installment
contracts which provide for the seller to receive some cash, but for the
bulk of the purchase price to be owner financed. For smaller privately
held businesses, the down payment often ranges from 10% to 40% of the
selling price and the buyer executes a promissory note (secured by the
assets of the business only) for the balance. Such notes are typically for
a period of 3-15 years at an interest rate that varies with the prime
rate.
Leveraged Buyouts
Just as in an installment sale, a leveraged buyout uses the assets of
the business to collateralize a loan to buy the business. The difference
is that the buyer in a leveraged buyout typically invests little or no
money, and the loan is obtained from a lending institution.
This type of purchase is best suited to asset rich businesses. A
business that lacks the assets needed for a completely leveraged buyout
may be able to put together a partially leveraged buyout. In this
structure, the seller finances part of the transaction and is secured by a
second lien security interest in the assets. Because leveraged buyouts
place a greater debt burden on the company than do other types of
financing, buyer and seller must take a close look at the business's
ability to service the debt.
Earn-Outs
An earn-out is a method of paying for a business that helps bridge the
gap between the positions of the buyer and seller with respect to price.
An earn-out can be calculated as a percentage of sales, gross profit, net
profit or other figure. It is not uncommon to establish a floor or ceiling
for the earn-out.
Earn-outs do not preclude the payment of a portion of the purchase
price in cash or installment notes. Rather, they are normally paid in
addition to other forms of payment. Because the payment of money to the
seller under the provisions of the earn-out is predicated on the
performance of the business, it is important that the seller continue to
operate the business through the period of the earn-out.
Stock Exchanges
In some instances a business owner may want to accept the stock of a
purchasing corporation in payment for the business. Typically, the stock
he receives (if it is the stock of a publicly-held company) may not be
resold for two years. If the stock may not be freely traded, it is not as
valuable as freely traded stock, and its value should be discounted to
allow for this lack of marketability.
There is an advantage to the seller in this kind of transaction. Taxes
incurred by the seller on the gain from the sale of the business are
deferred until the acquired stock is eventually sold. There are several
tests that must be met to qualify for this tax treatment. Check with a
competent accountant or tax attorney.
9. Negotiation
The art of negotiation plays an important role in buying or selling a
business. Differences of opinion are inherent in the negotiation process
and only realistic negotiators can find creative solutions to such
differences.
Businesses change hands most easily when the parties assume a
non-adversarial posture. It is imperative that the parties know the issues
that are important to one another. Each should understand the other's
position on these issues.
Price is just one aspect of the transaction to be negotiated. Terms are
just as important, particularly the period of time over which the debt is
to be repaid and the allocation for tax purposes of the purchase price.
Sellers naturally have the upper hand in negotiations since they best
know the business. A seller should make full use of that advantage. A
buyer should minimize the seller's advantage by learning as much as
possible about the business. The section in this guide entitled
"Evaluating the Business" identifies the key areas to be
studied.
It is important to do more than study the business to prepare for
negotiations. The parties must both understand each other's motivation for
wanting to buy or sell the business, and each other's plans after
transition takes place. They must also understand why the other party has
taken a certain position on an issue.
Developing a working strategy means each party must not only know the
other's position, they must develop their own position as well. They
should prepare in writing a list of reasons that validate their position.
They should also think through possible weaknesses in their reasoning. In
this way, each can anticipate and respond to the objections the other
party may raise.
Buyers should request that the seller not negotiate with other buyers
while the specifics of the offer are being negotiated. Sellers, on the
other hand, are advantaged when they can negotiate with more than one
buyer at a time. The most important thing in negotiations is to be able to
see things from the other party's perspective.
This eliminates much of the difficulty of reaching agreement and keeps
the parties from wasting time.
10. Making And Evaluating Offers
Making the Offer
Before making an offer, a buyer will typically investigate a number of
businesses. At some point in the investigation process, it may be
necessary to sign a confidentiality agreement and show the seller a
personal financial statement. A confidentiality agreement pledges that the
buyer will not divulge any information about the business to anyone other
than immediate advisors.
A buyer should determine a range of value for the business. An
appraisal of the business as is can be used to establish a pricing floor.
A pricing ceiling can be established by using an appraisal that
capitalizes projected future cash flows under new management.
A buyer should have access to all records needed to prepare an offer.
If some information is lacking, the buyer must make a decision to either
discontinue the transaction or make an offer contingent on receiving and
approving the withheld information. The nature and amount of withheld
information determines which course of action to take.
An offer may take the form of a purchase and sale agreement or a letter
of intent. Purchase and sale agreements are usually binding on the parties
while a letter of intent is often non-binding. The latter is more often
used with larger businesses.
Regardless of which form of the agreement is used, it should contain
the following:
Total price to be offered.
Components of the price (amount of security deposit and down
payment, amount of bank debt, amount of seller financed debt).
A list of all liabilities and assets that are being purchased. The
minimum amount of accounts receivable to be collected and the maximum
amount of accounts payable to be assumed may be specified.
The operating condition of equipment at settlement.
The right to offset the purchase price in the amount of any
undisclosed liabilities that come due after settlement and in the
amount of any variance in inventory from that stated in the agreement.
A provision that the business will be able to pass all necessary
inspections.
Warranties of clear and marketable title, validity and assumability
of existing contracts if any, tax liability limitations, legal
liability limitations and other appropriate warranties.
A provision (where appropriate) to make the sale conditional on
lease assignment, verification of financial statements, transfer of
licenses, obtaining financing or other provisions.
A provision for any appropriate prorations such as rent, utilities,
wages and prepaid expenses.
A non-competition convenant. This document is sometimes part of the
purchase and sale agreement and is sometimes a separate exhibit to the
purchase and sale agreement.
Allocation of the purchase price.
Restrictions on how the business is to be operated until settlement.
A date for settlement.
The purchase and sale agreement is a complex document and it is a good
idea to get professional help in its drafting.
Evaluating the Offer
The seller should look for all the same provisions in an offer that
were enumerated in the section on making the offer. The types of offers a
seller is likely to receive depend in some measure on the size of the
business. A seller should ask for a resume and financial statement from an
individual buyer and an annual report if the buyer is another company.
Find out what attributes the buyer brings. Sometimes, a buyer with a
commitment to the work ethic is all that is needed. In other cases,
successful related work experience may be important. If the acquirer is
another company, look for the logic behind the acquisition. Perhaps some
kind of synergy or an economy of scale is created. A buyer should prepare
and show the seller a post-acquisition business plan.
One final note - carefully study offers to determine what assets and
liabilities are being purchased. An offer for the assets of a business may
be worth considerably less than an offer for its stock even though the
price offered for the assets is higher.